Privacy Policy I. Basic Provisions The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as "GDPR") is the trading company Kristýna Černá with registered office at 1600/29 Jugoslávských partzánů, Prague 6 identification number: 75548135 The contact details of the controller are the company Kristýna Černá with registered office at 1600/29 Jugoslávských partzánů, Prague 6 identification number: 75548135 Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, a network identifier or to one or more specific elements of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. The controller has not appointed a data protection officer. Sources and categories of personal data processed The Controller processes personal data that you have provided to it or personal data that the Controller has obtained as a result of fulfilling your order. The controller processes your identification, contact and contract data. Lawful basis and purpose for processing personal data The lawful reason for processing personal data is the performance of a contract between you and the controller pursuant to Article 6(1)(b) GDPR, The purpose of the processing of personal data is to process your order and to exercise the rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data is required that is necessary for the successful processing of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data, it is not possible to conclude the contract or its performance by the controller, there is no automatic individual decision-making by the controller within the meaning of Article 22 GDPR NEWSLETTER The newsletter contains information about news, offers and other information about our online shop Belovedshop.cz and other brands cooperating with Playground. In the newsletter, we will send you individually tailored advertising for products and services or offers to participate in campaigns such as consumer competitions or product testing. Commercial communications will be sent by electronic means and may also include offers of products and services from third parties in the cosmetics and body care industry. The scope of the data processed in this way is mainly e-mail and, if you communicate or transmit information to us, also your name, surname, gender, telephone number and address. By creating an order and a personal account, you agree to us evaluating your behaviour on our website in order to create personalised offers, so that we can create content for you that matches your requirements and interests and include you in our direct marketing database. Personal data for this purpose is processed for an indefinite period of time, but no longer than you withdraw your consent. The legal title of the processing is consent. The processing will not exceed the duration of the purpose. If you no longer wish to receive the newsletter, you can unsubscribe at any time. An unsubscribe link is provided in each newsletter. You will then be guided through the unsubscribe process or you can send us a withdrawal of your consent to receive the newsletter (notification of removal from the database) by email. IV. Data retention period The controller retains personal data for the period necessary for the exercise of the rights and obligations arising from the contractual relationship between you and the controller and the exercise of claims arising from this contractual relationship (for a period of 15 years from the termination of the contractual relationship). After the expiry of the retention period, the controller will delete the personal data. V. Recipients of personal data (subcontractors of the controller) The recipients of personal data are SHOPTET involved in the delivery of goods / services / making payments under the contract, providing e-shop operation services (Shoptet) and other services in connection with the operation of the e-shop, providing marketing services. The controller does not intend to transfer personal data to a third country (non-EU country) or an international organisation. VI. Your rights Under the conditions set out in the GDPR, you have The right to access your personal data in accordance with Article 15 of the GDPR, the right to rectification of your personal data pursuant to Article 16 GDPR, or restriction of processing pursuant to Article 18 GDPR. The right to erasure of personal data pursuant to Article 17 GDPR. the right to object to processing under Article 21 GDPR; and the right to data portability under Article 20 GDPR. You also have the right to lodge a complaint with the Data Protection Authority if you believe that your data protection rights have been violated. VII. Personal data security conditions The controller declares that it has taken all appropriate technical and organisational measures to secure personal data. The controller has taken technical measures to secure data storage and storage of personal data in paper form The controller declares that only persons authorised by it have access to the personal data. VIII. Final provisions By submitting an order from the online order form, you confirm that you are aware of the terms of the privacy policy and that you accept it in its entirety. You agree to these terms and conditions by ticking the consent box via the online order form. By ticking the consent box, you confirm that you are aware of the privacy policy and that you accept it in its entirety. The controller is entitled to change these terms and conditions. It will publish the new version of the Privacy Policy on its website and will also send you the new version of the Privacy Policy to the email address you have provided to the controller. These terms will take effect on 25 May 2018.